World famous Kelsen Group goes for Schur®Star Box Bag

World famous Kelsen Group goes for Schur®Star Box Bag for success brand

Schur®Star Systems are well known for innovative and creative packaging solutions – for all types of products and in practically every thinkable construction. Among the newest is the Schur®Star Box Bag which is now used for Kelsen’s popular Pepperidge Farm “American Cookies” brand

In particular for impulse goods like cookies, pastries, snacks and confectionery, an eye-catching packaging solution is crucial to catch the consumer’s eye. Obviously, the product itself carries the sale, but in cases where the consumer faces a choice, the bag design is of utmost importance. Therefore, Schur®Star Systems continuously focus on developing unique solutions that ensure the highest possible attention at the point-of-sales while supporting the sales process optimally.

Kelsen Group is world famous for their cookies

Kelsen Group – world famous for notable brands like Kjeldsens, Royal Dansk and Pepperidge Farm – is of course aware of what role the packaging plays in the sales process. Kelsen Group was established in 1933 as a small family bakery in the heart of Danish Jutland. Today the Group is a subsidiary of the American food group Campbell Soup Company, and over the last years Kelsen Group has experienced tremendous growth. Commercially, Kelsen Group is responsible for a large portfolio of products in Europe, Middle East and Africa. The production of butter cookies takes place in two modern bakeries – also including the production for the Asian and the American markets. In Denmark, Kelsen employs a staff of 400, who annually produce and market 25,000 tons of cookies. Based on the principle that superior quality and excellent taste bring joy to the consumer, every effort is set to ensure that each individual cookie lives up to the high quality standards of the company.

Optimized packaging solution for exclusive cookies

For the European market, Kelsen Group produces The Pepperidge Farm line in the Danish Ribe factory. Presently the line comprises five varieties. Kelsen Group and Pepperidge Farm have collaborated with Schur®Star Systems on redesigning and optimizing the packaging solution for these exclusive cookies – and the result was a design based on the Schur®Star Box bag.
An exclusive product must be kept and protected optimally in its packaging. The delicious cookies are carefully placed in paper cups, these are placed in protective carton inserts and packed into the bag. The paper laminate combination ensures that the bag remains airtight, and the application of paper makes it easy to fold the bag top effectively to keep the delicious cookies crunchy during storage.

The Schur®Star Box Bag

Due to its many advantages, the Schur®Star Box Bag gains ground for a growing number of product groups: Its box-shaped bottom makes the bag stand completely stable on the shelf, irrespective of weight and contents. Being printable on front, reverse, sides and bottom, the bag offers excellent opportunities to enhance the product’s profile, no matter whether the product is displayed in upright or lying position on the supermarket shelf. Superior quality flexographic printing in up to 10 colors, including effects like e.g. high-gloss lacquer, matte lacquer, or metallized inks give additional differentiation options. Additional features like a window in the bag gives the consumer a glimpse of the contents; a zipper offers reclosability, and e.g. tearstrips and laserscoring ease the opening. Compared to traditional cookie packaging solutions, the construction is cost effective, as highest possible filling capacity is achieved at a minimum of material consumption.

The Schur®Star concept

The concept allows for an efficient packing process, material savings, completely new product constructions, and superior marketing opportunities. Moreover, this is what it is all about: Improved flexibility whilst reducing complexity in the packing process. The Schur®Star bags are premade to meet specific customer requirements. The bags are available with all types of barrier qualities, individual dimensions, material types and gauges matching the product requirements.

About Schur

Schur is an international team of 15 companies offering packaging, packing machines, packaging systems, and know-how. Schur employs approx. 900 people in Denmark, Germany, Sweden, France, Australia, and the USA. Schur®Star Systems, a division of the Schur Group, operate from production units in Flensburg (Germany), Chicago (USA) and Thomastown Victoria (Australia), exploiting the know-how of the entire Schur Group to continuously offer its customers optimal packaging solutions.

UNITED FRESH – McCormick Place – June 13-15, 2017

United Fresh, Chicago, IL



CPMA 2017 – BOOTH #1721 – MAY 9-11, 2017

CPMA – May 9-11, 2017



SNAXPO – BOOTH #346 – April 1-4, 2017

SNAXPO – Savannah GA – April 1-4, 2017



Schur BoxBag

In close cooperation with our customer TaylorMade, Schur has developed a brand new flexible packaging for the golf industry.

The goal was to find a packaging that could contain a larger amount of golf balls and stand out on the shelves next to the ordinary 12-ball packaging.

Combining the knowledge from the industry and focus on the environment, Schur created a flexible and resealable packaging fulfilling the needs of the customer.

The Schur BoxBag creates a solid foundation for the stand-up pouch, with an added feature of being reusable for the consumer.

Utilizing easy-tear opening along with the handle, the Schur BoxBag containing 30 golf balls can be brought to the practice facility and reused over and over again, thus prolonging the lifetime of the product and packaging.


PACK EXPO INTERNATIONAL 2016 – Chicago, Illinois USA – November 6-9, 2016


PMA Fresh Summit 2016 – BOOTH #3189

PMA Fresh Summit 2016 – ORLANDO, FL – OCTOBER 14-16, 2016


BOOTH #917 – CPMA – APRIL 12-14, 2016

CPMA – CALGARY – APRIL 12-14, 2016



Schur + SunSelect Partnership
January 25, 2016

Snack jar opens opportunities beyond greenhouse


The first Outrageously Fresh specialty tomato mason jar bags are rolling off the line this week at SunSelect’s Tehachapi, Calif. facility, signifying the first step in a larger plan for these packs to become the bag of choice at retail—in the greenhouse section and beyond.

A unique partnership between British Columbia’s SunSelect Produce and Danish company Schur Star Systems, Inc.—the originator of the mason jar shaped bag—positions the pack style to contain more than the greenhouse mini cucumbers, mini peppers and snacking tomatoes unveiled along with Divemex and Oppy at Fresh Summit last fall, according to SunSelect Director Reinhold Krahn.

“SunSelect has secured the exclusive rights to Schur’s mason jar bag across several categories in the U.S., Canada and Mexico,” Krahn said. “Our discussions with retailers have illustrated the great promise of this pack. We believe it could have enormous influence on how healthy snacks are profitably merchandised at retail and easily enjoyed at home.”

sunselct-schurSunSelect’s exclusive includes peppers, cucumbers, tomatoes, cherries, red and green grapes, cranberries, apples, kiwifruit, and blueberries, with potential extensions of the jar bag concept for other products. In the coming months, SunSelect and Oppy will offer the concept to producers of many of these items.

The “Schur Jar Bag” was discovered by members of the Krahn family, owners of SunSelect, at Fruit Logistica last year.

“We felt the design would be a great fit for snacking items, and a differentiator on the shelf,” Krahn said. “It’s more stable than other packaging options within clamshells and cello bags, and plays on the popularity of home canning and use of mason jars in decorative and useful ways around the house.”

Hans Christian Schur, Schur’s Oceanside-Calif. based CEO, shares Krahn’s enthusiasm about the partnership and the promise of the bag concept for many types of fresh fruits and vegetables.

“It’s a new venture for us to have a partner in produce,” he said. “The enterprise is based on SunSelect’s desire to differentiate in the fresh category, and Schur’s commitment to deliver a solution to help them achieve that. We are excited to expand the concept with SunSelect, bringing in associated companies like Oppy who work with growers of other items.”

Schur specializes in developing and engineering new bags, innovating in both material and in shape, and serves as a “one stop shop,” manufacturing the packs and providing the equipment to fill them.

“Our Schur Star System is very flexible, so SunSelect can run bags of various sizes and its range of associated products on the same machine, undertaking small or large runs, with just a few minutes to change in between,” Schur said. “We offer high quality printing and materials, which makes an enormous difference at the point of sale.”

The Schur Star packing process is underway now at SunSelect’s Tehachapi, Calif. greenhouse, teeing up the delivery of the first jar bags filled with Outrageously Fresh snacks.

The re-sealable Outrageously Fresh mason jar bags include: 10.5 oz, grape, cherry and gourmet medley tomatoes grown by SunSelect, 14-oz. mini cucumbers, and 1-lb mini peppers grown by Divemex and are available exclusively from Oppy.